Sarah McGregor

This ran on the day Australians received their ballots to legalise same sex marriage. We chose a spot in The Bachelor finale - a show based around a right that most of us take for granted - the right to marry whomever we choose. 

We produced it in 12 days with (literally) zero budget - to read a little more about the process, check out this interview.

Working with Plan International, we sought to change the idea that women feeling unsafe on the streets was something that could be changed through their own behaviour, and instead put the onus on men.

Many men had no idea how frightened women were to walk home alone. Working with Spotify in an Australian first, we created a track that put men squarely in their shoes.

Headphones on for this one…

Our aim was to take Bonds from an iconic Australian brand to an iconic Australian fashion brand. We knew it could only be shot in the hottest place on earth - Coober Pedy, and despite some hurdles, we stayed true to our vision, taking a propeller plane to hang with the locals and create something truly cool (well…hot actually).

To demonstrate just how clean Honda's hydrogen fuel technology is, instead of another 'green' sermon, we put it into the hands (and mouths) of the audience, launching H2O - the first water brand created by a car company… and a car.

To lure corporate sponsors to support The Arts Centre Melbourne's Spiegeltent season, we subverted the classic ‘corporate hamper’ with a strange and wonderful collection of items, designed to look like they’d been sourced from the world’s most exotic emporiums.

The King of the Internet, The Hoff, was the natural choice to front a campaign for the UK’s newest broadband provider, Pipex. These spots, featuring an elaborately decorated ‘Hoff Central’, rollerskating minions and even a ‘Mini-Hoff’ were the result.