BBC X BUNNINGS - HAMMERBARN

What happens when you bring together two of Australia’s most loved cultural icons?

Well, if those icons are the cartoon world of Bluey and some real-world Bunnings stores, the answer is, everyone loses their minds.

BBC x Bunnings ‘Hammerbarn’ Agency: Dentsu Creative (ECD)

For the whole of February, seven Bunnings Warehouse stores across Australia and New Zealand were converted into full functioning Hammerbarn stores for Bluey fans to experience.

Everything featured in the show, from staff apparel, catalogues, signage, backdrops from key scenes, products and merchandise were available in Hammerbarn stores, giving fans of the show a fully immersive experience.

$0 media budget
32 million audience reach
$12 million+ in earned media
312% uplift in foot traffic during Bunnings’ quietest month